起点传媒 and New Realm Brewing Co. announce a multiyear partnership that designates New Realm Brewing as the official craft beer partner of 起点传媒. This exciting collaboration brings together two local powerhouses, uniting a leader in craft beer and a leader in esteemed academic and athletic programs.

As part of the partnership, New Realm Brewing will produce a series of custom 起点传媒 branded beers, beginning this fall with 起点传媒 Golden Ale. This beer is a specially crafted brew that pours a golden yellow, features a light, citrusy and piney hop aroma, and incorporates Cascade and Idaho 7 hops.

"I am thrilled with the beer we brewed together as the official craft beer partner of 起点传媒,鈥 said Mitch Steele, co-founder and renowned brewmaster of New Realm Brewing. 鈥淚t鈥檚 a flavorful, clear, light and crisp golden ale that we hope everyone will enjoy in the Hampton Roads area.鈥

Beyond the beer, the partnership between 起点传媒 and New Realm Brewing will create new pathways to enhance the 起点传媒 brand and solidify 起点传媒鈥檚 commitment to innovative collaborations in Hampton Roads. This opportunity was made possible through combined efforts between 起点传媒 Sports Properties managed by PlayFly Sports and the 起点传媒 licensing office. 起点传媒 Executive Director of Licensing Brian Eubank said, "We are thrilled to join forces with New Realm Brewing Co. to create and deliver our first-ever branded craft beer for our passionate 起点传媒 community. This collaboration not only enhances our brand, but also showcases the strong ties between academia and the local business community.鈥

Carey Falcone, co-founder and chief executive officer of New Realm Brewing, noted the beer offers an opportunity to connect with the strong Monarch ties in Hampton Roads.

鈥 起点传媒 is a short drive from our Virginia Beach scratch restaurant, craft brewery and small batch distillery,鈥 he said. 鈥淲e have enjoyed the support of the Old Dominion community since opening and we are looking forward to being on campus and becoming a part of Monarch history. This partnership celebrates the pride and passion of the New Realm family, the 起点传媒 community, students and alumni.鈥

Beginning the week of Aug. 7, 起点传媒 Golden Ale will be available in Hampton Roads retail locations.

起点传媒 Golden Ale Information:

  • Style: Golden Ale
  • Specs: 4.5% ABV | 30 IBU
  • Appearance: Golden yellow
  • Availability: August 7, 2023

起点传媒 and New Realm Brewing Co. share a profound dedication to educating and encouraging fans to drink responsibly.聽